I remember / je me souviens

I remember / je me souviens

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For those limbic bursts of nostalgia, invented by Proust, miniaturized by Nicholson Baker, and freeze-dried by Joe Brainard in his I remember and by Georges Perec in his Je me souviens.

But there are no fractions, the world is an integer
Like us, and like us it can neither stand wholly apart nor disappear.
When one is young it seems like a very strange and safe place,
But now that I have changed it feels merely odd, cold
And full of interest.
--John Ashbery, "A Wave"

Sometimes I sense that to put real confidence in my memory I have to get to the end of all rememberings. That seems to say that I forego remembering. And now that strikes me as an accurate description of what it is to have confidence in one's memory.
--Stanley Cavell, The Claim of Reason

Tuesday, January 10, 2006

I remember visiting a temple in Northern Thailand once and at a stall inside the temple grounds, selling coke from specially 'donated' coke frigidaires, I spoke to a Coke executive who was on holiday and he related the then company ambition to get Chinese Cola consumption levels up to the level of Australian consumption of a litre per person a year. This would then yield more profit than American consumption, which was an 8 Oz bottle per person per day (late 1980s) . I am not sure what is the scarier statistic, the one about American consumption, or that the exec said that Coke's only competition in China was water.

posted by Trinketization 10:29 PM
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